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The most important facts about New Work at Content Garden
New Work – there is probably hardly a term in the working world that everyone has heard so often and yet can explain so little clearly. Many are familiar with the term from the phase in which the...
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In the Garden of the Centaurs: (Marketing) Texts and Artificial Intelligence
Even if it may feel like it in view of the current hype: AI tools in the field of text production do not come as a surprise. The IT industry has been tinkering with corresponding programs for many...
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Strategic testing in Native Advertising – opportunities and benefits
If ten people think about how best to communicate about a product or service in a marketing campaign, you will probably get ten opinions. Sounds tedious? But it’s actually a fine thing. After all, we...
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